I’m Sloane.
I write stories that inspire hearts to change the world.
I’m Sloane Gerritzen. I like to think of myself as a word weaver.
I’m on a mission to help people communicate effectively, compassionately, and be the change the world needs.
My writing and editing focus on unveiling the human behind the screen — because human-to-human connection is what causes and sustains meaningful relationships.
Let’s see if we’d make a good team. Here are 5 things that’ll give you a baseline of who I am and why I write:
(Scroll down for my résumé.)
1. My name is linked to hot chocolate and a rowdy movie from the ‘80s.
FIRST, my parents watched the movie Ferris Bueller’s Day Off just before I was born, and an agreement was reached.
I have yet to own a white tassel jacket like Sloane Peterson, though I did rock puffy headbands (pictured) with the same steeze throughout elementary school. Same, same.
SECOND, the person coined as the inventor of drinking chocolate was named Hans Sloane. Hot chocolate makes my world go ‘round, so that checks out, too.
I was 4 when I watched my older sister learn how to read. To me, she was learning how to unlock worlds where life could be explored, understood, and woven into possibilities without bounds.
Books were and still are one of my favorite ways to witness, study, and understand people and myself.
I taught myself to read while watching my sister’s lessons. By age 6, I was clicking away short stories in Microsoft Word.
Perhaps Sloane Peterson and Hans Sloane helped seal my fate as a story-write investigator of all things joyful and beneficial to the heart and soul.
2. I’m fascinated with the human psyche. Want to be best friends? Talk psychology to me (swoon).
I love witnessing how the concept of nature vs. nurture plays out intimately and globally.
My passion refined into the study of communication within families, social groups, and cultures — especially when these cohorts converge and are forced to adapt.
What makes us emphatically believe one idea and scorn another? What makes us pause and listen? WHAT MAKES US HEARD? WHAT MAKES US CARE?
Communication can be easy or hard; it's up to us to decide which end of the spectrum we choose to live on.
I write to help people move to the easier side of that spectrum.
Where there’s clear and compassionate communication, there are powerful teams who succeed at making our world a better place.
3. I teach yoga & meditation.
Yoga and meditation teach us how to be at once the witness of our lives and the radically responsible owner of them.
The constant stories that stream through our minds and shape our experiences gauge how we see and how we act.
As the witness of my own stories and those of my students, I learned just how vital healthy and helpful storytelling is to our wellbeing.
I teach yoga and meditation to help people rewrite the false stories that make life harder for stories that move us forward with love.
Next to writing, guiding people to heal themselves with introspection and committed empathy is everything.
4. I don’t just dream in “somedays.”
I set goals, learn the skills needed, and make them happen.
Example: I had a lifelong fantasy of living in a hut in Africa and teaching the children. So, I studied child psych. and education in high school and college, and in 2013 I sold everything for a one-way ticket to Uganda to work with children in some of the harshest places they can be found.
I continue to gather experiences in my devotion to child advocacy, animal protection, and improved education systems.
We need to know what’s happening to be motivated to do something about it. I write to spread knowledge and light a spark for change.
5. I’ve lived in over 30 homes in under 30 years.
I fit in 5 high schools and 5 colleges, all while maintaining close relationships for decades.
No, my parents weren’t in the military; life made us nomads.
Besides being well versed in adaptability, I’ve gained ever-increasing perspective in diversity, empathy, constructive communication, and many more tools that I use to help others own their voice and use it for positive change.
I write to remind people of 2 things:
Because you’re here, you matter.
Your ultimate gift to — and purpose in — this world is to be nobody other than your true self. Live to tell that story, not someone else’s.
Résumé
(AKA: proof I know what I’m doing — and LOVE doing it)
EXPERTISE
Polished communication—listening, verbal, & written
Unrivaled attention to detail & grammar
Creative & efficient problem-solving
Inspiring leadership & management
Customer-centric comprehension across cultures & demographics
Resourceful & reliable autonomy
+ Technically speaking…
Squarespace
WordPress
Ontraport
Team project software (Milanote, Monday, Basecamp, Trello, Asana, etc.)
Chicago Manual of Styles
EDUCATION
Elementary Education -
Language, Literacy, & Cultural Studies
Western Washington University
Bellingham, WA
2008-2012
200-Hour Vinyasa Yoga Teacher Training
Cloud Nine Yoga
Laguna Beach, CA
2014
Buti Yoga Certification
with Founder Bizzie Gold & Master Trainer Sue White
2020
Obsessive study in the arts of writing & grammar
Honors English courses, grades 6-12;
Self-imposed nightly writing practice & research, chronically editing every restaurant menu, website, and media copy my eyes see
1995-Present
EXPERIENCE
Remote: Freelance Copywriter, Content Writer, Editor; Blog- & Book-Writing Coach; & Marketing Manager
2018-Present
Remote: Copywriter, Website Management, Program Management, Online Customer Relations
Island Yoga Aruba; Rachel Brathen Yoga Lifestyle; Yoga Girl Group
2017-2019
Impact Maverick, Lead Copywriter; Yoga Studio Director, Online & in-person Customer Relations
109 World, 501(c)3; Yoga Studios in the Bay Area, California
2015-2017
My love of words and communication has fine tuned the passionate, results-driven skills your brand needs to grow and sustain.
My only setting is to excel in organization, creation, and delivery; to take an idea and authentically connect it with your audience for engagement and loyalty.
My proven guarantee: The result is a brand that is known for extraordinary services and an exemplary reputation above and beyond the standards I found when I began.
Buzzwords aside . . .
I only work for messages and offerings that I believe help move our world forward and solve its unnecessary problems. Those whom I do work with, then, receive my deepest care and dedication.